april 2026
Year
2026
company
Kiwi
Category
Product Design
Duration
2 WEEKS
Mobile web onboarding flow, desktop onboarding flow
Maximize signup
DEFINING THE PROBLEM
The website had gaps in trust, clarity & conversion
Weak Trust
Outdated visual aesthetics reduce perceived brand trust.
Reduced confidence for first-time users
Inconsistent experience
Website structure misaligned with app experience
Visual and interaction inconsistencies
Break in web → app continuity
Unclear Primary Action
No dominant CTA for high-intent users
Value proposition unclear above the fold
Competing elements reduced focus
No Scalable Design Structure
No defined component system
Inconsistent layout and spacing
Difficult to maintain and scale
To redesign Kiwi’s landing experience to improve trust perception, clarify the value proposition, and create a better conversion path that increases qualified onboarding starts while establishing a scalable, system-driven design foundation for other pages.
I used DaVinci Resolve to edit videos sourced from the marketing team and relevant stock footage, curating visuals that highlighted key features while weaving a community-first narrative, emphasizing genuine connections and the spirit of building meaningful engagement within Playo’s ecosystem.
