april 2025

Legacy | Football App

Legacy | Football App

Legacy | Football App

I designed a football app that helps players discover local games, tournaments, and events while building a strong local football community. The app aims to connect players locally and integrate them into India’s broader football ecosystem.

I designed a football app that helps players discover local games, tournaments, and events while building a strong local football community. The app aims to connect players locally and integrate them into India’s broader football ecosystem.

I designed a football app that helps players discover local games, tournaments, and events while building a strong local football community. The app aims to connect players locally and integrate them into India’s broader football ecosystem.

View full project
View full project
View full project

Year

2025

company

Academic Project

Category

UX Research, UI/UX Design

Duration

6 weeks
APPROACH (double diamond method)
APPROACH (double diamond method)
discover

Research / User Surveys Empathy / Scenario Mapping

define

Pain Points / Takeaways / Objective

develop

User Flows / Style Guide

Ideation

deliver

Lo-fi / Hi-fi Prototypes
Mockups

research
research

  • The first season of Indian Super League (ISL) recorded 429 million total viewers, highlighting massive national reach.

  • 57% of the audience consisted of women and children, indicating strong youth engagement for football.

  • India’s estimated football audience is approximately 305 million people, reflecting the sport’s growing popularity.

Empathy mapping
Empathy mapping
key takeaways
key takeaways

  • Many footballers struggle to find good football fields nearby.

  • Young players crave community which they find through football.

  • Information about local tournaments often fails to reach players.

  • There is growing acceptance and popularity of thrifting among youngsters.

  • Enthusiasts often passionately watch highlights after a football match..

objective defined
objective defined
"To design an intuitive football app that helps users find nearby games and tournaments, buy and sell football gear, and stay updated through a personalized feed of news, transfers, and highlights, all while fostering a vibrant community of football players and enthusiasts."
"To design an intuitive football app that helps users find nearby games and tournaments, buy and sell football gear, and stay updated through a personalized feed of news, transfers, and highlights, all while fostering a vibrant community of football players and enthusiasts."
user flows
user flows
STYLE GUIDE
STYLE GUIDE

Selected colors reflecting the digitization of the football enthusiast experience, and finalized typography, buttons, product cards, icons, & navbar.

wireframes
wireframes
HIFIDELITY PROTOTYPE
HIFIDELITY PROTOTYPE
Ecosystem
Ecosystem

Created a brand landing page design for the app referencing the same colors and aesthetics.

Content

  • discover More discover more

Legacy | Football App

UX research, UI/UX DESIGN

Porsche 911 Cinematic

art direction, cgi, editing