april 2026
Year
2026
company
Kiwi
Category
Product Design, System Design
Duration
8 Weeks
Landing page redesign, Design system design
To redesign Kiwi’s landing experience to improve trust perception, clarify the value proposition, and create a better conversion path that increases qualified onboarding starts while establishing a scalable, system-driven design foundation for other pages.
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DEFINING THE PROBLEM
The website had gaps in trust, clarity & conversion
Weak Trust
Security and compliance not clearly communicated
Data protection signals visually understated
Reduced confidence for first-time users
Inconsistent experience
Website structure misaligned with app experience
Visual and interaction inconsistencies
Break in web → app continuity
Unclear Primary Action
No dominant CTA for high-intent users
Value proposition unclear above the fold
Competing elements reduced focus
No Scalable Design Structure
No defined component system
Inconsistent layout and spacing
Difficult to maintain and scale
I used DaVinci Resolve to edit videos sourced from the marketing team and relevant stock footage, curating visuals that highlighted key features while weaving a community-first narrative, emphasizing genuine connections and the spirit of building meaningful engagement within Playo’s ecosystem.
